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Pret a Manger,a London-Based Sandwich Shop,introduced Restaurant-Quality Sandwiches with Fast-Food

Question 10

Multiple Choice

Pret a Manger,a London-based sandwich shop,introduced restaurant-quality sandwiches with fast-food velocity.This would be an example of a


A) Major innovation
B) New service for the currently served market
C) Service line extension
D) Service improvement
E) Style change

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