Moonlight Catering has increased the deposit it requires before agreeing to cater an event to $300.This amount is nonrefundable and must be paid when Moonlight Catering is hired for the job.This increase in deposit will help Moonlight Catering achieve its goal of:
A) Customer enhancement
B) Prospecting
C) Increasing its value-added service
D) Customer satisfaction
E) Customer retention

Question

Quizplus · Accepted Answer

Increasing the deposit and making it nonrefundable will ensure that the customers are serious about their event and will not cancel or back out, thus helping Moonlight Catering retain customers.

Moonlight Catering Has Increased the Deposit It Requires Before Agreeing