Telepizza S.A. Is a Spanish pizza restaurant chain that offers children membership in its magic club. The magic club gives its members small prizes, usually simple magic tricks, with each order their parents place. Telepizza has 65 percent of the Spanish market has a result of using _____ marketing.
A) Transactional
B) Developmental
C) Proactive
D) Relationship
E) Acquisition

Question

Quizplus · Accepted Answer

Telepizza's magic club membership program focuses on building a relationship with its customers, particularly children, by offering them small rewards with each order. This strategy is an example of relationship marketing, which aims to establish long-term customer loyalty by engaging with them and creating a positive experience.