If a firm extends a janitorial cleanser from the industrial market to reach the home market, it is following a one product/multiple markets strategy.

Question

Quizplus · Accepted Answer

This statement is true. A one product/multiple markets strategy involves selling the same product to multiple markets or segments. In this scenario, the firm is selling their janitorial cleanser to both the industrial and home markets.

If a Firm Extends a Janitorial Cleanser from the Industrial