Plans that appeal effectively to investors are
A) long and thorough.
B) market-oriented.
C) product-oriented.
D) ten or fewer pages.

Question

Quizplus · Accepted Answer

Plans that appeal effectively to investors are market-oriented, meaning they focus on the market opportunity and how the product or service will address the market's needs. Long and thorough plans can be overwhelming, and very short plans may not contain enough information to convince investors. However, plans that are too detailed and product-focused may not effectively communicate the market opportunity to investors. A good rule of thumb is to keep the plan concise and focused, ideally around 10-15 pages, with a strong emphasis on the market opportunity.

Plans That Appeal Effectively to Investors Are