Carol Weinstock, who runs Technographics, a company that designs greeting cards for computer users, is employing
A) a focus strategy.
B) an unsegmented strategy.
C) a multisegmentation strategy.
D) a marketing mix strategy.

Question

Quizplus · Accepted Answer

Carol Weinstock's company, Technographics, designs greeting cards specifically for computer users. This indicates that she is targeting a specific niche market, which is the essence of a focus strategy. A focus strategy involves targeting a narrow segment of the market and tailoring the marketing mix to meet the unique needs of that segment. In this case, Technographics is focusing on computer users, which allows them to differentiate themselves from companies that design more general greeting cards.

Carol Weinstock, Who Runs Technographics, a Company That Designs Greeting