Roberta is trying to decide whether or not to vote for a political candidate, John. In her opinion, he is not qualified for the position, but she agrees with his political rationale. Also, she trusts him and likes his decisive personality. In fact, she likes him so much she sent a small donation to his campaign. Her sending a donation to the campaign represents the ________ component of her attitude toward him.

Question

Quizplus · Accepted Answer

The behavioral tendency component of an attitude refers to the way in which an individual is predisposed to act towards an object or person. By sending a small donation to John's campaign, Roberta is demonstrating a behavioral tendency to support him despite her belief that he is not fully qualified for the position.

Roberta Is Trying to Decide Whether or Not to Vote