The Deodorant & Antiperspirant Company's advertising executives know that they need to create a need so that people will use their product.They devise an advertising campaign in which extremely attractive athletic men and women are rejected by members of the opposite sex because their deodorants and antiperspirants aren't strong enough.The company is relying on
A) the central route to persuasion.
B) the peripheral route to persuasion.
C) the foot-in-the-door technique.
D) deindividuation.

Question

Quizplus · Accepted Answer

The advertising campaign is using peripheral cues (attractive models) to persuade people to use their product. It is not relying on logical or factual arguments (central route to persuasion), nor is it using any techniques like foot-in-the-door or deindividuation.

The Deodorant & Antiperspirant Company's Advertising Executives Know That They