Cognitive dissonance theory emphasizes that we seek to reduce the discomfort we feel when we become aware that

Question

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Cognitive dissonance theory is based on the idea that individuals seek to reduce the discomfort they feel when they become aware that their attitudes and actions clash. This discomfort arises from a perceived inconsistency between two beliefs or between a belief and an action. Therefore, option A is the correct answer. Option B is incorrect because it refers to the frustration-aggression theory, which holds that frustration triggers aggression. Option C is incorrect because it involves the fundamental attribution error, which refers to the tendency to overestimate the impact of personal traits and underestimate situational factors on behavior. Option D is incorrect because it concerns the social exchange theory, which argues that individuals weigh the costs and benefits of their actions and interactions to maximize their outcomes.

Cognitive Dissonance Theory Emphasizes That We Seek to Reduce the Discomfort