The use of public relations strategies and tactics to foster and enhance the shared interests and values of an organization and the publics important to its success is known as ________.
A)marketing
B)relationship management
C)advertising
D)human relations
E)integrated marketing communications

Question

Quizplus · Accepted Answer

The use of public relations strategies and tactics to build and maintain relationships with key publics is known as relationship management. This involves identifying the needs and interests of various publics, developing communication strategies to address those needs, and building mutually beneficial relationships over time. While marketing and advertising may be part of this process, relationship management is broader in scope and emphasizes ongoing engagement with stakeholders. Human relations and integrated marketing communications are not accurate choices for this definition.

The Use of Public Relations Strategies and Tactics to Foster