XYZ Industries produces a variety of anti-crime and safety products such as burglar alarms,smoke detectors,surveillance cameras,and specialty locks.XYZ sells to households,businesses,and government agencies.They have found that each market group requires a different marketing strategy.XYZ would probably benefit from departmentalization by:

Question

Quizplus · Accepted Answer

Departmentalizing by customer type would allow XYZ Industries to focus on each market group separately and develop specific marketing strategies tailored to their needs. This approach would enable XYZ to better understand the unique characteristics of each customer type and develop products and marketing strategies that address their specific needs and preferences.

XYZ Industries Produces a Variety of Anti-Crime and Safety Products