The activity that evaluates public attitudes and implements a program to earn public understanding and acceptance is called:

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Public relations involves evaluating public attitudes and implementing programs to earn public understanding and acceptance. Marketing research involves collecting and analyzing data related to marketing, while a marketing communication system refers to the various channels through which a company communicates with its customers. Advertising is a subset of marketing communication that involves paid promotion of products or services.

The Activity That Evaluates Public Attitudes and Implements a Program