Herzberg's findings suggest that many Canadian firms can improve motivation by helping their employees meet the esteem and self-actualization needs identified by Maslow.

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Herzberg's theory suggests that in order to motivate employees, their needs for esteem and self-actualization must be met. This can be done through opportunities for personal and professional growth, recognition and praise, and challenging and meaningful work. Therefore, Canadian firms can improve motivation by focusing on fulfilling these higher-level needs.

Herzberg's Findings Suggest That Many Canadian Firms Can Improve Motivation