Prentiss is writing about the lack of customer acceptance of his product and possible reactions from competitors. Prentiss is writing the ____________ of the business plan.
A) critical risks section
B) executive summary
C) marketing plan
D) exit strategy

Question

Quizplus · Accepted Answer

The critical risks section of a business plan typically includes an assessment of potential obstacles and challenges the business may face, including lack of customer acceptance. This section may also address potential reactions from competitors in response to the business's struggles.

Prentiss Is Writing About the Lack of Customer Acceptance of His