Lands' End is an example of a
A) company that could expand globally after acquisition by a large, international firm (Sears) provided the resources.
B) firm that has entered international markets by acquiring local retailers who know the host countries' markets.
C) smaller firm that can sell products globally without large facilities overseas.
D) company using a web-based marketing and distribution process that was not able to break into the international market due to lack of customization.
Correct Answer:
Verified
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