AT&T's bundling of high-speed Internet services, satellite television, and wireless phone services influences which of the five forces of industry structure the LEAST?

Question

Quizplus · Accepted Answer

AT&T's bundling of high-speed Internet services, satellite television, and wireless phone services does not have a significant impact on the bargaining power of suppliers. The suppliers of the services and products being bundled are unlikely to have much bargaining power over AT&T as a large company with established relationships and contracts in place. The other four forces - rivalry between existing firms, threat of new entrants, bargaining power of buyers, and the threat of substitute products or services - are likely to be impacted by AT&T's bundling strategy.

AT&T's Bundling of High-Speed Internet Services, Satellite Television, and Wireless