What are the characteristics of the cities that are the best sites for market tests?
A)They are near a source of water,such as a lake,river,or ocean.
B)They have a population of between 100,000 and 500,000 residents.
C)They have demographics very similar to the demographics of the entire United States.
D)They have taken a census within the previous decade.
E)They have centers set up in which residents can test new products and services.

Question

Quizplus · Accepted Answer

Having demographics similar to the entire United States allows for a better representation of the target market and increases the likelihood of success in the market test. Water sources, population size, and recent census data do not necessarily affect the success of a market test. While having centers for residents to test products and services may be helpful, it is not explicitly stated as a characteristic of the best sites for market tests.

What Are the Characteristics of the Cities That Are the Best