Which of the following best exemplifies a prospect offering his or her own benefit statement?
A) "Our computer specialist must confirm that this new inventory system will work with our accounts receivable program."
B) "Oh good,that cherry color matches the decor in our waiting room."
C) "Studies show that machines manufactured by your company break down no more than your major competitors'."
D) "We cannot order from your company unless you guarantee that we will receive a cash discount for orders larger than 20 units."
E) "The quality of the dump trucks produced by your company is too low for such a high price."

Question

Quizplus · Accepted Answer

Option B ("Oh good, that cherry color matches the decor in our waiting room.") is a clear example of a prospect offering their own benefit statement. It shows the prospect identifying a specific advantage or positive aspect of the product (its color) that aligns with their own needs or preferences (matching the decor in their waiting room).

Which of the Following Best Exemplifies a Prospect Offering His