Ruth markets rock concerts.She is looking for a company that will handle all of the various mailing needed to promote the purchase of concert tickets.She wants to use Graham Mail House because she is a good friend of the mailing house's operations manager,but others involved in the decision making want to take bids from other mailing houses.In this example,Ruth is expressing a(n)_____ need in the buying process.

Question

Quizplus · Accepted Answer

Ruth's decision is influenced by her personal relationship with the operations manager, which is an emotional factor rather than a decision based purely on business criteria such as cost, efficiency, or service quality.

Ruth Markets Rock Concerts