Media selection problems are typically approached with LP by either
A)maximizing audience exposure or maximizing number of ads per time period.
B)maximizing the number of different media or minimizing advertising costs.
C)minimizing the number of different media or minimizing advertising costs.
D)maximizing audience exposure or minimizing advertising costs.
E)minimizing audience exposure or minimizing advertising costs.

Question

Quizplus · Accepted Answer

The goal of media selection is typically to reach the largest possible audience at the lowest cost. Therefore, the best approach would be to either maximize audience exposure or minimize advertising costs. Option D combines both of these goals, making it the best choice.

Media Selection Problems Are Typically Approached with LP by Either