Reverse Marketing Is

Reverse marketing is:

A) an aggressive,purchaser-initiated,approach to finding and developing world-class suppliers.
B) discouraged by the rapid rate of technological change and growth in international trade.
C) when the buying organization decides to stop making something and identifies a supplier from its existing supply base.
D) an aggressive,marketing-initiated,approach to finding and developing world-class suppliers.
E) most appropriate when the product is fairly standard and available from multiple local suppliers.