Direct denial should be avoided even for a false statement if the objection is of trivial importance to the buyer.

Question

Quizplus · Accepted Answer

Direct denial can come off as confrontational and aggressive, which can negatively impact the relationship with the buyer. It's better to address the objection with empathy and understanding, and provide information or evidence that can help the buyer see the situation differently. However, this should always be done in a respectful and professional manner.

Direct Denial Should Be Avoided Even for a False Statement