John Wants to Start His Own Fruit Juice and Beverage

John wants to start his own fruit juice and beverage company. He is aware of the large number of competitors in this industry. He is also aware of the fact that his product should not be very costly. To differentiate his product from that of his competitors, he decides to sell his beverages in specially designed containers that keep the juice fresh for 7 days even without refrigeration. John is focusing on the _____ component of the marketing mix.

A) place
B) pricing
C) packaging
D) product