For the Price step in the planning model, indicate whether or not this step will inform development of the Promotional strategy:
A) Yes, will inform promotion strategy.
B) No, doesn't inform promotion strategy.

Question

Quizplus · Accepted Answer

The price step in the planning model will inform the promotional strategy as the pricing decisions made will affect the promotional mix and tactics used to reach the target audience.

For the Price Step in the Planning Model, Indicate Whether