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Service Agencies Seeking Donations Are More Likely to Run Television

Question 80

Multiple Choice

Service agencies seeking donations are more likely to run television ads that show hungry or sick children than they are to show statistics,charts,or graphs that more accurately reflect the plight of children all over the world.Why?


A) Research has shown that most viewers believe that it's easy to "lie with statistics."
B) Vivid visual images are more available in memory and are more likely to influence decisions about whether to contribute.
C) Most people do not understand statistics very well.
D) Representative statistics are not available,so producers must rely on unreliable visual samples.
E) Nielsen research has revealed that viewers will leave the room unless pictures of children are used.

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