Both Asch's conformity studies and Milgram's obedience studies illustrate

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Both Asch's conformity studies and Milgram's obedience studies demonstrate the power of the situation. Asch's studies showed that individuals were more likely to conform to the group's opinion when they were placed in a situation where they felt pressure to fit in. Milgram's studies showed that individuals were more likely to obey an authority figure's orders when presented with a situation that emphasized the importance of obedience to authority. In both cases, the situation played a significant role in shaping behavior.

Both Asch's Conformity Studies and Milgram's Obedience Studies Illustrate