Marketing present products,often with only cosmetic modification,to customers in related market areas describes:
A) Diversification
B) Concentrated growth
C) Product development
D) Market development

Question

Quizplus · Accepted Answer

Market development involves selling existing products in new or related market areas. This is exactly described in the question, where products are marketed with cosmetic modifications to customers in related market areas. This option is different from product development, which involves creating new or improved products for existing markets. Diversification refers to expanding into new markets with new products, and concentrated growth involves focusing on existing markets with existing products.

Marketing Present Products,often with Only Cosmetic Modification,to Customers in Related