The key assumption underlying the marketing concept is that ________.
A) if manufacturers make a product, consumers will buy it
B) a company must determine the needs and wants of specific target markets and satisfy consumers' needs better than the competition
C) the primary focus of a business should be producing as much as it can, in the cheapest way possible
D) consumers are most interested in obtaining generic products at low prices
E) consumers are unlikely to buy a product unless they are aggressively persuaded to do so

Question

Quizplus · Accepted Answer

The marketing concept emphasizes understanding and meeting the needs and wants of target markets better than competitors, rather than just producing goods and hoping they sell, focusing solely on production costs, selling generic products at low prices, or relying on aggressive persuasion.

The Key Assumption Underlying the Marketing Concept Is That ________