Once or twice a year, when Estee Lauder runs a particularly good promotion, Candace buys some new make-up. She typically only spends the minimum required to qualify for the promotion. On the customer profitability pyramid, Candace is most likely to fall into the ________ tier.
A) gold
B) lead
C) silver
D) iron
E) platinum

Question

Quizplus · Accepted Answer

Candace is likely in the iron tier because she only buys during promotions and spends the minimum, indicating she is not a highly profitable or loyal customer.

Once or Twice a Year, When Estee Lauder Runs a Particularly