TABLE 11-9
The marketing manager of a company producing a new cereal aimed for children wants to examine the effect of the color and shape of the box's logo on the approval rating of the cereal.He combined 4 colors and 3 shapes to produce a total of 12 designs.Each logo was presented to 2 different groups (a total of 24 groups)and the approval rating for each was recorded and is shown below.The manager analyzed these data using the α = 0.05 level of significance for all inferences.
-True or False: Referring to Table 11-9,based on the results of the hypothesis test,it appears that there is a significant effect associated with the shape of the logo.

Question

TABLE 11-9
The marketing manager of a company producing a new cereal aimed for children wants to examine the effect of the color and shape of the box's logo on the approval rating of the cereal.He combined 4 colors and 3 shapes to produce a total of 12 designs.Each logo was presented to 2 different groups (a total of 24 groups)and the approval rating for each was recorded and is shown below.The manager analyzed these data using the α = 0.05 level of significance for all inferences. 
-True or False: Referring to Table 11-9,based on the results of the hypothesis test,it appears that there is a significant effect associated with the shape of the logo.

Quizplus · Accepted Answer

The p-value for the test of the shape effect is less than the level of significance, indicating that there is a significant effect associated with the shape of the logo.

TABLE 11-9 The Marketing Manager of a Company Producing a New Cereal