Most marketers prefer to target consumer segments that are relatively ________.
A) small
B) stable in terms of consumption patterns
C) unpredictable
D) inaccessible
E) expensive to pursue
Correct Answer:
Verified
Q2: Which of the following is NOT one
Q4: In reference to consumer characteristics, _ can
Q7: Consumers' characteristics can be classed as either
Q11: Consumers' characteristics can be classed as either
Q13: The process of dividing a market into
Q14: Traditionally, the _ has been the focus
Q18: Consumers' characteristics can be classed as either
Q18: When Colgate divides the pre-teens toothpaste group
Q19: Age, gender, and income are bases of
Q19: Many marketers target the generation that is
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