Robert Cialdini (2008)illustrated six principles that underlie human relationships and human influence in his book Influence: Science and Practice.In this context,when people feel obliged to repay in kind what they have received,it is known as the ________.

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The principle of reciprocity states that when people feel obliged to repay in kind what they have received. This means that if someone gives something to another person, that person is more likely to feel obligated to repay the favor in the future.

Robert Cialdini (2008)illustrated Six Principles That Underlie Human Relationships and Human