Billboards and television commercials often use:

Question

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Billboards and television commercials often rely on the peripheral route to persuasion, which involves using cues such as attractive models, catchy slogans, or emotional appeals to influence people’s attitudes or behaviors without requiring them to engage in significant cognitive processing or evaluation of the message content. This route is effective for triggering quick and automatic judgments or for reinforcing existing beliefs or preferences, but it may also lead to superficial or temporary changes in attitudes that are susceptible to counter-arguments or fading over time.

Billboards and Television Commercials Often Use