Consumers who have a high need for cognition are likely to ________.
A) form positive attitudes in response to ads that feature an attractive model or a celebrity
B) form a positive attitude in response to ads or direct mail that are rich in product-related information
C) form negative attitudes toward ads that are rich in product information
D) feel neutral toward ads that feature attractive models or product information
E) feel neutral toward ads that are rich in product-related information

Question

Quizplus · Accepted Answer

Consumers with a high need for cognition prefer ads that provide detailed product-related information, as they enjoy engaging in and processing detailed information to form their attitudes.

Consumers Who Have a High Need for Cognition Are Likely