The ________ component of the tri-component attitude model includes a consumer's emotions or feelings about a particular product or brand.
A) conative
B) objective
C) cognitive
D) affective
E) situational
Correct Answer:
Verified
Q4: Paula is a regular at Gino's Italian
Q5: _ include the knowledge and perceptions that
Q6: Roy is looking to buy a new
Q7: Attitude-toward-object, attitude-toward-behavior, and theory of reasoned action
Q8: John is conducting research on American attitudes
Q10: According to the _, attitudes consist of
Q11: Consumers who have a high need for
Q12: _ assess(es) the likelihood of a consumer
Q13: Microsoft wants to measure public attitudes toward
Q14: Which of the following is true of
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