In marketing and consumer research, the conative component of the tri-component attitude model is frequently treated as an expression of the consumer's ________.
A) attitude
B) level of familiarity
C) intention to buy
D) attitude toward the object
E) ego-defensive function

Question

Quizplus · Accepted Answer

The conative component of the tri-component attitude model refers to the behavioral aspect, which is often expressed as the consumer's intention to buy or actual buying behavior.

In Marketing and Consumer Research, the Conative Component of the Tri-Component