The degree of reference group influence on purchase decisions varies according to product ________, or how much it stands out and is noticed by others.
A) conformity
B) power
C) experience
D) personality
E) conspicuousness

Question

Quizplus · Accepted Answer

The degree of reference group influence on purchase decisions varies according to product conspicuousness, which refers to how much a product stands out and is noticed by others. Products that are more conspicuous tend to be more influenced by reference groups because they are more visible to others, affecting the buyer's social image.

The Degree of Reference Group Influence on Purchase Decisions Varies