Past performance and reputation of the brand, and the image and attractiveness of the spokesperson used are all factors on which ________ is judged.
A) brand appeal
B) advertising creativity
C) source credibility
D) endorser credibility
E) advertisement acceptability

Question

Quizplus · Accepted Answer

The Answer of Past performance and reputation of the brand, and the image and attractiveness of the spokesperson used are all factors on which ________ is judged.
A) brand appeal
B) advertising creativity
C) source credibility
D) endorser credibility
E) advertisement acceptability

Past Performance and Reputation of the Brand, and the Image