When a product is first introduced, the ________ consider purchasing it to be risky because it is new. After a relatively small but not insignificant number of consumers purchased the product (and probably after the price has gone down), they conclude that purchasing the product is wise.
A) innovators
B) early adopters
C) early majority
D) late majority
E) laggards

Question

Quizplus · Accepted Answer

The early majority are the consumers who adopt a product after it has been tried and tested by a smaller group of people, such as the innovators and early adopters. They are still cautious but are less risk-averse than the earlier groups. They wait for the price to drop and for positive reviews and feedback before deciding to purchase. This matches the scenario described in the question.

When a Product Is First Introduced, the ________ Consider Purchasing