Which of the following is true of the characteristics of risk-averse consumers?
A) they tend to be outer-directed
B) they are not dogmatic
C) they have a low need for conformity
D) they are unlikely to be brand loyal
E) when assembled or unassembled products are available, they buy assembled versions of products, even if they are a bit more expensive

Question

Quizplus · Accepted Answer

Risk-averse consumers prefer products that provide minimal risk, thus they tend to buy assembled products even if they are a bit more expensive. The other options do not necessarily describe the characteristics of risk-averse consumers.

Which of the Following Is True of the Characteristics of Risk-Averse