Get Moving,a fitness equipment retailer,has been successful in a strong economy by spending 4% of its sales revenues on promotions.What adjustments,if any,should Get Moving make now that the economy has gone into recession?
A) Continue to spend 4% of sales on promotions,even though this results in a lower promotional budget.
B) Increase the promotional budget to attract new customers
C) Decrease the promotional budget.No one has any money to spend anyway.
D) Spend 4% of profits on promotions rather than 4% of sales.
Correct Answer:
Verified
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