A consumer is most likely to use ________ when buying an expensive, important, or technically complicated product or service for the first time.
A) extensive problem solving
B) economic problem solving
C) limited problem solving
D) passive problem solving
E) routinized response behavior

Question

Quizplus · Accepted Answer

Extensive problem solving is typically used by consumers when purchasing expensive, important, or technically complicated products or services for the first time, due to the high level of involvement and information search required for such decisions.

A Consumer Is Most Likely to Use ________ When Buying