The consumer's experience with a product plays a major role in the ________ stage of the model of consumer decision making.
A) input
B) process
C) trial
D) output
E) decision

Question

Quizplus · Accepted Answer

The consumer's experience with a product is crucial during the "process" stage of the model of consumer decision making, as this is when they evaluate and form attitudes towards the product based on their experiences.

The Consumer's Experience with a Product Plays a Major Role