Meredith is opening a high end shoe store specializing in designer shoes.Which approach is probably the wisest strategy for the marketing efforts of this company?
A)Unsegmented strategy since everyone wears shoes.
B)Multi-segment strategy since she could concentrate on persons wanting shoes for different reasons.
C)Single-segment strategy since only women with high disposable incomes would be a prospective customer.
D)Bi-segment strategy since the company won't be able to sell to just one segment to survive.

Question

Quizplus · Accepted Answer

Multi-segment strategy allows Meredith to target different customer groups with specific marketing messages, increasing the likelihood of reaching and converting potential customers.

Meredith Is Opening a High End Shoe Store Specializing in Designer