The most common bases for segmenting markets are geographic and demographic.

Question

Quizplus · Accepted Answer

Geographic and demographic segmentation are indeed the most common bases for segmenting markets. Geographic segmentation divides the market based on geographic units, like countries, regions, states, cities, etc. Demographic segmentation, on the other hand, divides the market based on demographic characteristics of consumers, like age, gender, income, education, occupation, etc.

The Most Common Bases for Segmenting Markets Are Geographic and Demographic