The most common bases for segmenting markets are geographic and product.
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Q23: Which of the following is true about
Q25: An area on a perceptual map without
Q26: A firm can usually serve two or
Q27: It is okay for firms to create
Q29: Segmentation often reveals that large, random fluctuations
Q30: Segmenting industrial markets is generally simpler and
Q32: The most common bases for segmenting markets
Q33: Multidimensional scaling is used in
A) determining the
Q111: An area on a perceptual map where
Q119: Serving two segments with the same strategy
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