Packaging is considered part of the "product" element of the marketing mix.

Question

Quizplus · Accepted Answer

Packaging is an important element of the product as it protects the product from damage and provides important information about the product to consumers such as the brand name, ingredients, and usage instructions. It can also influence consumer perception and purchasing decisions. Therefore, it is considered as a part of the "product" element of the marketing mix.

Packaging Is Considered Part of the "Product" Element of the Marketing