What entails developing schematic representations that reflect how your products or services compare to competitors' on dimensions most important to success in the industry?
A) Perceptual mapping
B) Market segmentation
C) Market penetration
D) Unrelated diversification
E) Capital budgeting

Question

Quizplus · Accepted Answer

Developing schematic representations that reflect how your products or services compare to competitors' on dimensions most important to success in the industry is called perceptual mapping. Perceptual mapping is a technique that helps companies identify gaps in the market and position their products or services to meet customer needs more effectively.

What Entails Developing Schematic Representations That Reflect How Your Products