Which strategy-formulation technique reveals the relative attractiveness of alternative strategies and thus provides an objective basis for selecting specific strategies?
A) Strengths-Weaknesses-Opportunities-Threats (SWOT) Matrix
B) Strategic Position and Action Evaluation (SPACE) Matrix
C) Quantitative Strategic Planning Matrix (QSPM)
D) Internal-External (IE) Matrix
E) Grand Strategy Matrix

Question

Quizplus · Accepted Answer

The Quantitative Strategic Planning Matrix (QSPM) objectively indicates which alternative strategies are most attractive by using a quantitative approach to evaluate them.

Which Strategy-Formulation Technique Reveals the Relative Attractiveness of Alternative Strategies