A ________ integration strategy is used by firms to gain control or ownership of suppliers.
A) backward
B) forward
C) horizontal
D) vertical
E) vortexed

Name: A ________ integration strategy is used by firms to gain control or ownership of suppliers. A) backward B) forward C) horizontal D) vertical E) vortexed
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Question

Quizplus · Accepted Answer

A backward integration strategy involves a company acquiring or gaining control over its suppliers to ensure a steady supply of inputs and reduce dependency.

A ________ Integration Strategy Is Used by Firms to Gain